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SOLD OUT The Neuroscience of Selling with Dr. Terry Wu of Neuromarketing Services
January 16, 2020 @ 8:15 am - 10:30 am
Over the last one hundred years, thousands of books on sales have been written and hundreds of sales training programs have been created. Most of them focus on how to sell, instead of why customers buy.
Every purchase involves many decisions by a customer. Which brand should I buy? Do I trust this company or salesman? Is the price fair? Do I need this product now or shall I wait for something better? Do I need to do more research before buying?
Sales people often assume that customers make conscious, rational decisions. However, over the last 2 decades, Neuroscience research has confirmed that about 95% of our decisions, including buying decisions, are made unconsciously. At the same time, medical studies have shown that, without emotion, we simply can’t make decisions. If sales people fail to pay attention to the unconscious, emotional decisions that customers make, it is unlikely their sales pitches will be very persuasive.
Consumers’ buying decisions are shaped by numerous invisible influences. Dr. Wu will share the latest Neuroscience insights on boosting your sales. He will explain how you can build trust, set prices, ask questions, and leverage social influences to better persuade your customers.
Get answers to:
- How to ask the right questions to increase your customers spending?
- How to use social influence to help your customers decide?
- How to price to sell?
- How to build trust with your customers?
- Why sales people should pay attention to scent and color?
He will end his talk with a shocker to all Vikings’ fans! Don’t miss it.
Dr. Terry Wu received his Ph.D. in Neuroscience from Vanderbilt University. He has a 30-year career in Neuroscience. He started his own marketing firm over 16 years ago, giving his clients a strong competitive edge by applying insights from Neuroscience and Psychology. His combined knowledge and experience in both Neuroscience and marketing led him to the emerging field of Neuromarketing. His company, Neuromarketing Services is the only firm in the Midwest that specializes in Neuromarketing.
In May, 2019, Dr. Wu gave a 17-minute TED Talk on Neuromarketing. His talk (https://www.youtube.com/watch?v=UEtE-el6KKs) has been extremely well received by Neuromarketing experts as well as the general public. His talk has been raising awareness about this new, scientific approach to marketing.